The Zlato Polje brand began in 1970 with the launch of the first instant polenta in Yugoslavia. It arrived on the market under its own name in the 1980s, expanding into rice, with the Sant Andrea variety becoming the leading product in Slovenia. Innovations included packaging semolina in a smaller bag and expanding the range to include porridges. With the new millennium, the brand modernized its design and added pasta to its portfolio.

In 2019, the Zlato Polje brand underwent a significant visual transformation, with a unique design that includes the recognizable semi-circular logo featuring the “Golden girl” and a sheaf of wheat.