Vegeta began its story in 1959, when Prof. Zlata Bartl and her team created a unique all-purpose seasoning, a carefully selected combination of dried vegetables and spices whose recipe has remained unchanged to this day. Vegeta Original became the number 1 seasoning in Europe* and is present on all five continents, in more than sixty markets around the world.

Throughout history, Vegeta Original has seasoned countless dishes, inspired millions of consumers, and won hearts around the world. With decades of experience, Vegeta has expanded its range, becoming a recognizable culinary brand. Special seasonings for traditional and international dishes have been launched, including liquid marinades and grill specialties. Vegeta Natur guarantees natural ingredients, while Vegeta BIO contains organically grown vegetables and spices. The innovation Vegeta & Spirulina is enriched with spirulina, and the brand has entered a new category of paste-like meal seasonings, making the preparation of delicious dishes easier.

The secret of Vegeta’s success lies not only in its superior taste, which enriches dishes around the world, and in constant modernization and keeping up with the latest trends. For Vegeta, the most important success factor is consumer satisfaction — consumers who are always special guests at the table for Vegeta.